A customer checks out on your store, and a new contact appears on your SendGrid list. The order maps straight across the instant checkout completes — a direct, real-time connection that runs entirely on your own WordPress site.
What a WooCommerce → SendGrid connection can do
When this happens in WooCommerce
What happens in SendGrid
The one thing this connection does in SendGrid
Everything you need to know about the WooCommerce & SendGrid integration
No. Install Integrazo Automator, authorise SendGrid once, pick the order event as the trigger, map the order fields to SendGrid custom fields and switch the connection on. There is no webhook URL to paste and no JSON to write.
The one you pick when you build the connection. Every contact it adds goes to that list, with the fields you mapped.
Yes. Every one of your order fields is offered against every standard and custom field on your SendGrid account — pick the ones you want mapped.
No — SendGrid matches contacts by email address, so a repeat submission updates the existing contact rather than creating a second one.
Yes. Add a filter condition on the order — status, total, payment method or any other order field — and only orders matching it are sent to SendGrid. Everything else is skipped and still shows up in your Logs.
The run is logged as failed with the error Twilio SendGrid returned, and the order is still saved in WordPress — nothing is lost. Once the problem is fixed, the next matching order goes through as normal.
No. The connection runs on your own WordPress site and talks to SendGrid directly. The OAuth token is encrypted in your database, and there is no middleman service holding a copy of your data.
The core plugin is free on WordPress.org and covers a single connection. Pro adds unlimited connections, multiple lists per connection, and custom field mapping, and priority support.