Someone fills in a form you built with WSForm, and a new contact appears in Google Contacts. Every field maps straight across the instant the form is submitted — a direct, real-time connection that runs entirely on your own WordPress site.
What a WSForm → Google Contacts connection can do
When this happens in WSForm
Where the contact lands in Google Contacts
What the connection does in Google Contacts
Everything you need to know about the WSForm & Google Contacts integration
No. Install Integrazo Automator, authorise Google Contacts once, pick the form as your trigger, map the form fields to contact fields and switch the connection on. There is no webhook URL to paste and no JSON to write.
In the connected Google account, with the label you chose when you built the connection — so new contacts sort themselves without you touching them.
Yes. Every one of your form fields is offered against every standard Google Contacts field — name, phone, email, company and the rest — pick the ones you want mapped.
Not with Add Contact — that always creates a new one. Use Add or Update Contact instead, and a matching entry is updated rather than duplicated.
Yes. Add a filter condition on any mapped field — contains, equals, starts with, is empty and the rest, combined with AND/OR — and only entries matching it are sent to Google Contacts. Everything else is skipped and still shows up in your Logs.
The run is logged as failed with the error Google returned, and the submission is still saved in WordPress — nothing is lost. Once the problem is fixed, the next matching submission goes through as normal.
No. The connection runs on your own WordPress site and talks to Google Contacts directly. The OAuth token is encrypted in your database, and there is no middleman service holding a copy of your data.
The core plugin is free on WordPress.org and covers a single connection. Pro adds unlimited connections, multiple labels per connection, and priority support.