Someone fills in a form you built with WSForm, and the record shows up in HubSpot. Every field maps straight across the instant the form is submitted — a direct, real-time connection that runs entirely on your own WordPress site.
What a WSForm → HubSpot connection can do
When this happens in WSForm
Write to any object in HubSpot
What the connection does to the object you picked
Everything you need to know about the WSForm & HubSpot integration
No. Install Integrazo Automator, authorise HubSpot once, pick the form as your trigger, map the form fields to HubSpot properties and switch the connection on. There is no webhook URL to paste and no JSON to write.
Any of them — Contacts, Companies, Deals, Tickets, Tasks, Meetings, Calls, Products, Line Items and any custom object you have defined. You choose the object per connection.
Yes. Every one of your form fields is offered against every property on the chosen object, standard and custom alike — pick the ones you want mapped.
Not if you use Add or Update Record. Pick the property to match on — email is the usual one — and the connection updates the existing record when it finds a match, and creates one when it does not.
Yes. Add a filter condition on any mapped field — contains, equals, starts with, is empty and the rest, combined with AND/OR — and only entries matching it are sent to HubSpot. Everything else is skipped and still shows up in your Logs.
The run is logged as failed with the error HubSpot returned, and the submission is still saved in WordPress — nothing is lost. Once the problem is fixed, the next matching submission goes through as normal.
No. The connection runs on your own WordPress site and talks to HubSpot directly. The OAuth token is encrypted in your database, and there is no middleman service holding a copy of your data.
The core plugin is free on WordPress.org and covers a single connection. Pro adds unlimited connections, custom objects and properties, associations across records, and priority support.