WordPress Core
HubSpot

Integrate WordPress Core with HubSpot

Something happens on your WordPress site, and the record shows up in HubSpot. The record maps straight across the instant the event fires — a direct, real-time connection built into WordPress itself, no extra plugin required.

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Triggers & Actions

What a WordPress Core → HubSpot connection can do

TRIGGERS

When this happens in WordPress Core

Post Published
Fires when a post or custom post type goes live.
User Registered
Fires when someone creates an account on your site.
Comment Posted
Fires when a new comment is left on your site.
Event + Filter
Same trigger, but only continues when the conditions you set are met.
OBJECTS

Write to any object in HubSpot

Contacts
A person you deal with, linked to the company they work for.
Companies
The organisation a contact belongs to.
Deals
An opportunity with a value and a stage in your pipeline.
Tickets
A support request logged against a contact or company.
Tasks
A to-do assigned to someone, with a due date on it.
Meetings
A scheduled meeting logged on a contact or deal.
Calls
A call logged against a record, scheduled or already made.
Products
The items or services you sell, with their price.
Line Items
A priced product attached to a specific deal.
Custom Objects
Any object you have defined yourself in HubSpot.
ACTIONS

What the connection does to the object you picked

Add Record
Create a new record on the chosen object from your mapped fields.
Add or Update Record
Match on a field you choose — update the record when it exists, create it when it does not.

How to Integrate (Simple 4 Steps)

1
Install & Activate
Install Integrazo Automator from WordPress.org and activate it.
2
Connect HubSpot
Add a Connection once — the token is encrypted and reused by every connection.
3
Select WordPress Core
Pick the WordPress event, add HubSpot as the destination, map the fields — done.
4
Test & Enable
Hit Test Run, then switch the connection on — every run is logged.
No Coding Required
Build connections without a line of code
Save Time
Direct, one-time setup — no workflow to maintain
Secure & Reliable
Tokens encrypted, every run logged
Real-time Sync
Records appear in HubSpot immediately

Related Integrations

The same connection built on a different trigger, or pointed at a different app

WordPress Core Zoho CRM WordPress Core events connect straight to Zoho CRM — no filters, no delays, just the fields you map. View integration WordPress Core Zoho Bigin WordPress Core events connect straight to Zoho Bigin — no filters, no delays, just the fields you map. View integration WordPress Core Freshsales WordPress Core events connect straight to Freshsales — no filters, no delays, just the fields you map. View integration WordPress Core Zoho Desk WordPress Core events connect straight to Zoho Desk — no filters, no delays, just the fields you map. View integration WordPress Core Google Sheets WordPress Core events connect straight to Google Sheets — no filters, no delays, just the fields you map. View integration WordPress Core Zoho Sheet WordPress Core events connect straight to Zoho Sheet — no filters, no delays, just the fields you map. View integration
View all integrations

Frequently Asked Questions

Everything you need to know about the WordPress Core & HubSpot integration

No. Install Integrazo Automator, authorise HubSpot once, pick the WordPress event as the trigger, map the post, user and comment fields to HubSpot properties and switch the connection on. There is no webhook URL to paste and no JSON to write.

Any of them — Contacts, Companies, Deals, Tickets, Tasks, Meetings, Calls, Products, Line Items and any custom object you have defined. You choose the object per connection.

Yes. Every one of your post, user and comment fields is offered against every property on the chosen object, standard and custom alike — pick the ones you want mapped.

Not if you use Add or Update Record. Pick the property to match on — email is the usual one — and the connection updates the existing record when it finds a match, and creates one when it does not.

Yes. Add a filter condition on any mapped field — contains, equals, starts with, is empty and the rest, combined with AND/OR — and only entries matching it are sent to HubSpot. Everything else is skipped and still shows up in your Logs.

The run is logged as failed with the error HubSpot returned, and the event is still saved in WordPress — nothing is lost. Once the problem is fixed, the next matching event goes through as normal.

No. The connection runs on your own WordPress site and talks to HubSpot directly. The OAuth token is encrypted in your database, and there is no middleman service holding a copy of your data.

The core plugin is free on WordPress.org and covers a single connection. Pro adds unlimited connections, custom objects and properties, associations across records, and priority support.