Someone fills in a form you built with Formidable Forms, and the record shows up in Freshsales. Every field maps straight across the instant the form is submitted — a direct, real-time connection that runs entirely on your own WordPress site.
What a Formidable Forms → Freshsales connection can do
When this happens in Formidable Forms
Write to any module in Freshsales
What the connection does to the module you picked
Everything you need to know about the Formidable Forms & Freshsales integration
No. Install Integrazo Automator, authorise Freshsales once, pick the form as your trigger, map the entry fields to Freshsales fields and switch the connection on. There is no webhook URL to paste and no JSON to write.
Leads, Contacts, Accounts, Deals, Tasks, Appointments and Notes. You choose the module per connection.
Yes. Every one of your entry fields is offered against every field in the chosen module, standard and custom alike — pick the ones you want mapped.
Not if you use Add or Update Record. Pick the field to match on — email is the usual one — and the connection updates the existing record when it finds a match, and creates one when it does not.
Yes. Add a filter condition on any mapped field — contains, equals, starts with, is empty and the rest, combined with AND/OR — and only entries matching it are sent to Freshsales. Everything else is skipped and still shows up in your Logs.
The run is logged as failed with the error Freshworks returned, and the submission is still saved in WordPress — nothing is lost. Once the problem is fixed, the next matching submission goes through as normal.
No. The connection runs on your own WordPress site and talks to Freshsales directly. The OAuth token is encrypted in your database, and there is no middleman service holding a copy of your data.
The core plugin is free on WordPress.org and covers a single connection. Pro adds unlimited connections, custom fields and multiple sales pipelines, and priority support.